ORGANIZER ONLINE EVENTS

Events take an important part in each person and society (from seminars, weddings to Celebrations,...). Festival is also a form of event organization, appearing from ancient times and existing and developing to this day. However, as a "doable" profession, event organization was only formed in Vietnam in the 1990s and mostly focuses on outstanding event marketing such as product launch events  or Events to satisfy and meet the entertainment needs of attendees are also marketing objects of brands that have poured money into,…

Event organization nowadays takes place in many forms including both online event organization and more and more online events are being organized. But how to organize an online event effectively, and how to measure the effectiveness of organizing the event correctly is the concern of those who perform.

CHOOSE THE RIGHT PERFORMANCE CHANNEL

Many companies that organize their events on a microsite are hired to design as a standalone website or dedicate a separate section of their website for this. This has the advantage that they can have a completely customized website with functions that best serve their event idea.

For example, a photo exhibition, the website will be optimized with the most beautiful photo performance effects, or a website serving a contest will have voting, commenting, summarizing points, arranging candidates ... most effective. Coupled with this is a rather large investment cost for the construction of a microsite while the time of use is not long.
 

Many companies choose another solution: build their campaign on a forum (forum) or an intermediary social networking site, for example Facebook, Zing Me.... This will save the organizer a significant cost and take advantage of the large connection from the community available on those social networks.

So will it be more effective to organize an event on a microsite, website or "host" on a forum or social network? In this regard, there are a few things you should consider:

ON COVERAGE FIRST:
You should only do microsite when you are sure that there is a massive communication strategy attached, if you simply build a microsite without strong promotion, it will be very low in participants.

That's why only strong brands dare to spend a lot of money on microsite campaigns. On the contrary, if you work on other forums and social networks, you will have a huge community available, organizing a contest on Facebook for example, can bring you 10,000 - 20,000 members a month without Too much advertising effort.

SECOND IS ABOUT WEBSITE FEATURES:
Microsite will be a place where you can freely express your marketing message through the interface, features... just like you want, while the pages created on other social networks are like a standard booth in the fair. : monotonous and faint.

However, if your Event is quite simple, you can also consider organizing on the fanpage as a way to reduce costs and increase coverage, and you can also develop additional applications (applications). For example, small games, polls... to serve their Events, open-platform social networks like Facebook, Google+, Zing Me... all support this.

THIRD IS CONNECTING WITH CUSTOMERS:
There is a big waste when people build microsites that, although it takes a lot of money and effort to develop a microsite, when the campaign is over, very few brands keep their microsite. The number of spectators visited after that one went not back.

But when working on Fan pages, the connection is still maintained, 10,000 fans of the page will still be there, still active on that social network ready to receive your new messages and campaigns. Even though they don't actively visit your page anymore, the Fan pages still transmit the message to them.